Headline

One line: who you help, what problem you solve, who you are.

I help nurses who've burnt out build a second career without starting from zero. Ex-ICU, now a coach, still terrible at sitting still.

Other options, built from your answers

  • Twelve years in ICU, then a car park phone call. Now I help burnt-out nurses find the next thing without throwing the first thing away.
  • Career coach for nurses who've had enough. Not of nursing, of the rota.

Whys

3 cards

Why you do this: for yourself, for the people you help, and the beliefs underneath.

  • The kid who organised the street

    I was the one who organised the rounders games on our street. Teams, rules, who was goalie. I'd forgotten that until you asked. I think I've always needed to be the one who makes the thing happen.

    Your words · 2 Aug 2026

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  • Jo's second interview

    Jo rang me from the car park after her second interview. She'd got the job. She said 'I didn't think I was allowed to want something else.' That's the whole thing, really.

    Your words · 2 Aug 2026

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  • Burnout isn't a personal failing

    Burnout is a system design outcome. I'll say that until I'm blue in the face. Nobody burns out because they're weak, they burn out because the rota was built to break them.

    Your words · 2 Aug 2026

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Stories

4 cards

The four scenes you'll retell forever: the start, the accident, the leaving, the wobble.

  • The night shift I didn't finish

    Three in the morning, bay four. I sat down on the floor of the sluice room and couldn't get up. Priya found me. She didn't say anything, she just sat down too. I handed my notice in nine days later.

    Your words · 3 Aug 2026

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  • The wrong Zoom link

    I joined the wrong Zoom call. It was a careers workshop for a completely different trust. I stayed. Twenty minutes in I was answering questions for people I'd never met, and the host asked if I'd run one.

    Your words · 3 Aug 2026

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  • Twelve years in ICU

    Twelve years. I loved it, I want to be really clear about that. People assume I left because I hated it. I left because I loved it and it was still killing me.

    Your words · 3 Aug 2026

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  • The month with no clients

    March. Zero bookings. I applied for a bank shift and sat in the car outside the hospital and didn't go in. My partner said 'you're allowed to go back, you know.' I didn't. Two weeks later Jo booked.

    Your words · 5 Aug 2026

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Opinions

5 cards

What you believe about your industry that you've earned the right to say.

  • Transferable skills is a lie we tell nurses

    Everyone says 'nurses have so many transferable skills'. Nobody tells them how to transfer them. It's like handing someone a passport and no plane.

    Your words · 6 Aug 2026

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  • Resilience training is gaslighting

    If your solution to a broken rota is a resilience webinar, you're not fixing anything, you're teaching people to tolerate it.

    Your words · 6 Aug 2026

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  • Leaving isn't quitting

    I get told I 'left nursing'. I didn't. I still think like a nurse every single day. Leaving the ward isn't leaving the profession.

    Your words · 6 Aug 2026

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  • Notice periods should be sabbaticals

    Trusts lose people forever because the only exit is the door. Give someone three months out and half of them would come back.

    Your words · 6 Aug 2026

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  • Reserve: trusts should fund the coaching

    Held back for when the employer offer exists.

    constructed, not yet approved

    Constructed

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Personality

4 cards

The furniture: where you're from, who's at home, what you're obsessed with.

  • Grew up in Grimsby, now in Sheffield

    Grimsby. Fish, wind, honest people. Sheffield now, which is hills and the same honesty.

    Your words · 7 Aug 2026

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  • Bramble the lurcher

    Bramble. She's a lurcher and she's an idiot and I love her more than most people. She's in half my photos and I'm not sorry.

    Your words · 7 Aug 2026

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  • Terrible at sitting still

    My family would say I'm obsessed with lists and incapable of a lie-in. Both true.

    Your words · 7 Aug 2026

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  • Studied biochemistry first

    Biochem degree before nursing. It still shows up: I want the mechanism, not the vibe.

    Your words · 7 Aug 2026

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Receipts

2 cards

Proof. Numbers, kind messages, wins. This is what makes you credible.

  • 31 nurses into new roles in 14 months

    Thirty-one. I keep a list. Twelve stayed in healthcare, nineteen didn't.

    Your words · 8 Aug 2026

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  • "You gave me permission"

    That's the phrase that comes up most in the messages. Permission. I've got a folder of them.

    Your words · 8 Aug 2026

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Engine

How you naturally talk, how often you post, and the mix of visible, trustworthy and credible.

  • Storyteller68
  • Commentator25
  • Teacher5
  • Documenter2

What your answers showedWhat the quiz said

You said teacher. Your answers ran storyteller 68 · commentator 25: six of twelve opened with a scene. Lead with storyteller, let commentator support it, roughly one post in 4.

Lead with

[ENGINE COPY: storyteller]

Your week

What each posting day should serve, dealt from your mix and your blend.

  • TuesdayVisible · a storyStoryteller
  • WednesdayTrustworthy · a questionCommentator
  • ThursdayVisible · a storyStoryteller

Over a month: 6 visible, 5 trustworthy, 1 credible.

Mix and cadence

Which of the three outcomes your posts serve, and how often you post.

  • Visible 50%Half your posts should reach people who don't know you yet. That's the whole job right now.
  • Trustworthy 40%Enough to show how you think, so the new people have a reason to stay.
  • Credible 10%A little proof. Nobody is weighing you up yet, so don't sell to an empty room.

3 posts a week